Using a data driven thematic analysis of 85 newspaper articles from the four Census Regions of the United States, 43 articles from the national press, 17 selected studies and 29 trade paper articles, variations in the themes associated with green jobs across regions and source are explored. An initial hypothesis that the West and Northeast regions would favor environmental benefits of green jobs, versus an emphasis on employment benefits in the South and Midwest, is not confirmed. However, statistically significant variations in several areas are found including the perceived skill-level of green jobs, and their association with environmental topics such as resource conservation. Key findings are: 1) Northeastern newspapers discuss green jobs in the context of values and issues—based on Lakoff's levels of analysis—more than other sources. 2) Analytical studies contain more references to a wider variety of themes than other sources.
The use of the term complaceny in this paper should be compared to the notion of "moral license."